The paradox of choice.
The video’s almost 20 minutes long, but it’s fascinating. The freedom of choice has been a fundamental part of American ideals since the very founding of our country; it’s no wonder we’re so obsessed with having a large selection of options to choose from. We expect it in everything we have and do- I’m expecting it now, even, by my wary glances at the closet (what do I wear? Long sleeves for the winter cold, short sleeves for comfort, sweats and a hoodie because I’m too tired to care?) and my bedroom door (should I bother getting breakfast, or should I just cram for the math test? If it’s breakfast I want, what do I eat? If I go for the cram session, what should I focus upon first?). We want a wide variety, or we feel trapped. After ages and ages of having plenty of choices, it’s in our nature to expect them and consider them good.
Schwartz, however, focuses on what’s bad about having all those choices. He plays devil’s advocate and argues that having plenty of choices won’t necessarily lead to happiness and satisfaction, and he gives two main reasons for this: it leads to paralysis from the shock of having more choices than we can quite handle, and we end up disappointed when our high standards aren’t met. He’s funny, thought-provoking, and an overall joy to watch and learn from- not to mention the fact that he throws in the secret to happiness near the end, which I’m sure would catch anyone’s interest. He’s certainly caught mine.
- Thrupthy