Chase Jarvis: Commercial Photography
Typical Characteristics of Jarvis’ Commercial Photography:
Single and Multiple Portrait Figures
Engaged in activity, fast moving action
Lifestyle Expression Photography
Architecture and Landscape
In my series I will continue to incorporate the structure of Chase Jarvis through a self-made magazine. The magazine will resemble my work with the style and structure of Chase Jarvis as follows:
1. Fashion Photography- Models in a studio either with a blank background, or put into background that resembles the theme of both the model and photograph. I will follow Chase’s variety in exposure and ISO sensitivity numbers through the shoot(s) to get both crisp and soft images.
2. Commercial Photography/Advertisement- I will emulates Chase’s style of Advertisement. One thing that reoccurs in most of his campaigns is the expression on the model’s face: one of laughter and happiness promoting that theme. In the magazine I will recreate Advertisements for products, services, social issues, etc.
3. Portrait- Fine art lighting portraits, I am going to emulate Chase’s style through different shooting techniques that I have learned from Chase himself from his blog.
4. Architecture and Landscape: Using new techniques, I plan to create a multi-spread series incorporating both Architecture and Landscape. Chase uses vivid colors through digital color correction that I plan to change in my own way, but keep the same concept.
I plan to shoot both digital and film on this assignment.